Typically, the guest experience boils down to four criteria: 1) the Real Estate, 2) the service, 3) the products in the hotel, and 4) the food. Everything from the property location, to the soap in the showers, to the bed itself factor into the guest experience, and ultimately your brand. So how do you maintain your brand to ensure it is consistent across all your properties while providing the right balance of local uniqueness?
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